The process

From walkthrough to closing day.

Selling well takes preparation. Here are the five steps we'll move through together — at the pace that's right for you.

01
Walkthrough

I come to you. We tour together so I understand what makes your home special and what needs attention.

02
Pricing

A pricing strategy grounded in real comparable sales — not guesswork or wishful thinking.

03
Prep & staging

Small fixes, smart staging, and a candid list of what's worth doing — and what isn't.

04
Marketing

Professional photography, MLS listing, and targeted local promotion to the right buyers.

05
Close

Offers, negotiation, inspections, and the slow march to the closing table — handled with steady hands.

How I market your home

Three things done well, every time.

Real estate marketing has gotten busy. Mine stays focused on the channels that actually move qualified buyers.

Photography & video

Professional stills and walk-through video that show your home as it actually feels — not as a fisheye distortion.

MLS + syndication

A meticulously written listing on the Northeast Florida MLS, syndicated to the major search portals.

Targeted local promotion

Social, neighborhood reach, and conversations with the agents most likely to have your buyer.

Frequently asked

Seller questions, answered.

With data and judgment. I pull recent comparable sales in your immediate area, factor in your home's condition, finishes, and unique features, and weigh current market pace. You'll see the comps yourself — pricing should never feel like a number pulled from thin air.
Sometimes. Sometimes not. Empty homes can feel cold; over-staged homes can feel impersonal. We'll walk through together and decide what's worth doing — often it's smaller things (decluttering, lighting, a fresh coat of paint) that move the needle most.
Depends on the day, the buyer, and the comps. Online estimators are a starting point, not a price. I'll put together a comparative market analysis specific to your home — free, no obligation. Use the form below to get started.
Seller costs typically include the brokerage commission, title and closing fees, prorated property taxes, and any negotiated buyer concessions. Total varies, but I'll prepare a written net-sheet estimate before we list so you know exactly what to expect at the closing table.
Depends on price point, condition, and the season. In a balanced Jacksonville market, well-priced and well-presented homes typically go under contract within a few weeks. The factors most in your control: pricing, prep, and the marketing push out of the gate.

Home valuation

Curious what your home is worth?

Tell me a little about it and I'll put together a thoughtful comparative market analysis — typically within 24–48 hours.

No obligation, no follow-up barrage. Just a real number from a real person.

Your information stays between us.

Let's talk

Thinking about selling?

The earlier we talk, the better the result. Even months out, a quick conversation can shape the prep ahead.

Let's talk strategy